Insect eating is not a new thing. 2 billion people eat insects as a part of their daily diet. But why are westerners missing out on such a delicacy? What’s the biggest challenge? The "Yuck" factor!
Interestingly, young children have almost no problems swallowing insects. The average adult westerner, on the other hand, considers biting into a mealworm worthy of reality TV.
We set up everything at SENS with one goal in mind, to overcome the cultural fear of insects. We want to focus on insect flour, starting with cricket flour, and communicate the nutritional, sustainability, and ethical benefits it has while demonstrating how tasty it can be.
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