Provenance
We offer the highest quality ingredients sourced locally, in the South West of Britain, renowned for its unparalleled food quality. Our traditions are both rich and colourful, with authentic heritage extending back through the centuries.

Purity
We are passionate about our sourcing, from our mineral-rich sea salt derived from the purest Atlantic waters, to our sustainably harvested nutritious seaweeds, including our celebrated Cornish potatoes, as well as baked goods that include the very best local produce. Supply chain integrity and artisan skills ensure that our award-winning products also adhere to this ethos of excellence.

Performance
Our broad range of brands represent a powerhouse of energy, talent and passion. Harnessing this to produce affordable luxuries and premium food products for global customers. Our facilities are accredited to the highest standard and we are renowned for delivering innovation through products and concepts. In a nutshell, we delight in creating trends, not following, which sets us apart, domestically and internationally.

Partnership
As strategic stakeholders our purpose is to inspire and cross-fertilize businesses and concepts, delivering products that use the very best of each individual brand to produce products that combine these into one. These include our novel sea pepperTM seasonings, fresh produce seaweeds, savoury shortbread biscuits, meal in a bite potato crisps and our mince pie and custard sweet pasty.

Place
Flying the British flag with a Cornish heart. From one of the World's most dynamic salt and ingredients businesses, taking in Cornwall's oldest bakery and biscuits producer including the World's oldest Cornish pasty producer through to one of Great Britain's most innovative snacking businesses, across our portfolio we are proud of our roots in the west of Britain and supplying 35 countries with the best British produce.